Real Madrid and LAVA deliver first-ever Smart Ticket NFT experiences on Flow that transform fan engagement for Real Madrid’s 600 million global fans

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Introducing Smart Ticket NFTs (non-fungible tokens) powered by LAVA and running on Flow

San FranciscoAnd November 3, 2021 /PRNewswire/ – Today, LavaTM announced that it has enabled Real Madrid Football Club to issue NFTs on Flow smart cards that can be collected and traded by fans around the world.


It was first launched in September 28, 2021 Match at the Santiago Bernabéu against the Sheriff of Tiraspol, the NFT Smart Card allows selected fans and partners to receive exclusive rewards on their digital smart ticket. Individuals can then redeem digital currency which they can use to access exclusive digital items designed specifically for the event.

Potential fan outreach is important, as Real Madrid generates the highest levels of fan engagement around the world with a global fan community of nearly 600 million. NFTs will give the club the ability to communicate with its fans whether they are on the field or not.

“By utilizing NFTs, Real Madrid gives our fans the opportunity to invest in themselves, collect exclusive digital items, and own a part of the online world. They fundamentally change the fan experience. Because they are digital, NFTs give us the ability to create an entirely new experience layer for fans who They have limited capabilities to communicate with the club other than watching a live match. In the future, NFTs will enable the club to connect with our fans wherever they are, online or offline,” he said. Michael SutherlandReal Madrid’s chief transformation officer.

LAVA believes that the most valuable part of any brand is its social network – its community – and the incredible data that comes with the network. Unfortunately, prior to LAVA, brands handed over customer engagement and data to social media platforms that grew in value at the brand’s expense. As a real-time brand API for customer engagement in the new economy, LAVA shifts control and value back to brands.

“Each brand is looking for ways to deeply engage their customers in every moment and in every way. We are thrilled to work with Real Madrid to revolutionize the fan experience whether you are on the field or at home. Through Smart Ticket NFTs, fans will gain privileges to unique experiences, collectibles and cryptocurrency.” With LAVA, Real Madrid will bring the fan experience to you, your neighborhood, your favorite store or your favorite restaurant. Like NFTs that last forever, the fan experience never ends” Wen MiaoCEO of LAVA Corporation.

Smart Ticket NFTs are powered by LAVA and launched on Flow, the blockchain designed for the next generation of apps, games and digital assets that power them. Flow is designed to make it easy for developers to create consumer-friendly apps, at scale, on the blockchain.

“It is exciting to see LAVA and Real Madrid use NFT in an innovative way to bring new experiences to sports fans around the world,” he said. Mickey MaherSenior Vice President, Partnerships, Dapper Labs. “Our collaboration with Real Madrid and LAVA to bring Smart Ticket NFT on Flow to over 600 million Real Madrid fans is another step in our shared commitment to revolutionizing the fan experience.”

About Lava
LAVA is a next generation software platform for real-time APIs for brand engagement. Its technology transforms real-time enterprise data into instant business action with RealtimeAITM and the blockchain, to enable companies to create moments of interest for customers. Connecting global brands with their customers today, LAVA helps hospitality, retail, event and venue businesses create personalized experiences that boost customer engagement, deepen brand loyalty, and generate increased spend. For more information, visit

about flow
Flow is a fast and easy-to-use blockchain for developers, chosen for its combination of scalability, ease of use, and its commitment to empowering communities. Flow is the only Layer 1 blockchain that was originally built by a team that has consistently delivered great consumer blockchain experiences including CryptoKitties, Dapper Wallet, and NBA Top Shot.

Flow boasts a rich ecosystem of top entertainment brands, development studios and venture-backed startups. Flow ecosystem partners include global brands such as Warner Musicand Ubisoft, NBA, and UFC; e-commerce leader Shopify, leading game developers, including Animoca Brands, Sumo Digital, and nWay; And many pioneers in the crypto space such as Circle and Binance. To learn more about Flow, visit

Call: Lisa Martin, 408-223-5084



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